First, it examines the influence of social and personality factors to attitudes towards counterfeit products of
Indonesian consumers. Second, it investigates the relationship between consumer attitudes and purchase
intention of counterfeits of luxury brands. Third, it examines the influence of social and personality factors to

purchase intention of counterfeit products. The producers and marketers of genuine products could then come up

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موضوعات: بدون موضوع  لینک ثابت


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